Name
1A. The In-Store Retail Media Playbook: Striking the Balance Between CX + Monetization [in partnership with Grocery TV]
Date & Time
Thursday, September 26, 2024, 10:55 AM - 11:25 AM
Speakers
Leora Kelman, Partner, Boston Consulting Group
Britt Polihronis, VP, Operations, Hy-Vee
Marlow Nickell, CEO, Grocery TV
Leora Kelman Britt Polihronis Marlow Nickell
Description

The digitization of in-store media has transformed how brands and retailers interact with shoppers, bringing the in-store media experience and capabilities closer to TV or online advertising. Join a panel of experts as they discuss challenges that brands and retailers face when evaluating in-store media and share examples of how they’re growing their business.

Session Type
Content